Description

Rhys Williams, European Champion, Olympian, and one of Britain’s finest 400m hurdlers, joins us for this week’s episode of Athlete to Athlete: Lessons for Life Beyond the Game.

Rhys lifts the curtain on the realities of transitioning from the Olympic stage to the working world. From growing up as the son of Welsh rugby legend J.J. Williams, to competing against the best in the world, his journey is packed with lessons every athlete can take forward.

In this candid conversation, Rhys shares:

• Why attention to detail, the trait that separated him as an elite athlete, is just as valuable in business.
• The hidden power of working in multidisciplinary teams, a skill athletes already master without realising.
• The importance of communication, clarity, and storytelling as tools for success.
• Why learning to “switch off” is as critical as pushing yourself to the limit.
• The reality of identity, ego, and self-worth when you step away from sport.
• Why building and leaning on your network matters more than ever.
• How leaving no stone unturned applies just as much to your next chapter as it did to the track.

Rhys’s story is one of dedication, resilience, and the courage to redefine what success looks like after the cheers fade.

This episode is a must-listen for athletes preparing for their next step, and for anyone who wants to understand the transferable power of sporting skills in life and work.

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

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