Producers With Purpose: Rewriting the Rules of Sustainable Production
In this episode of The Business of Modelling, Tessa Dewing sits down with Camilla Sørenson, co-founder of Perma Collective, to talk about redefining production through a sustainability lens.
With over 15 years of industry experience, Camilla has produced global campaigns for brands like Google, Harley-Davidson, and KPMG. Now, she's part of a new wave of producers bringing low-impact, high-ethics thinking into every aspect of creative production. We discuss her journey from ad agency receptionist to B Corp-certified business owner, and what it takes to run environmentally conscious shoots - from carbon reporting and wardrobe rentals to vegan catering in the Spanish hills.
Whether you're a creative, freelancer, or brand strategist, this episode is a practical, honest deep dive into doing business better, without sacrificing creative standards.
www.perma-collective.com
www.businessofmodelling.co.uk
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