Ingo Nolden, founder of Iconic Management in Berlin, has built one of Europe's most internationally renowned model agencies, representing global talent and refining the image of modern modelling in Germany. Starting out with early catalogue roots so its rise as an e-commerce and creative powerhouse, Ingo has been at the centre of an industry in constant transformation.
Ingo reflects on the evolution of the German market, the shift from traditional campaigns to digital-first storytelling, and the enduring importance of personal management in an age of AI and virtual models. He shares his perspective on the future of authenticity, creativity and connection in an increasingly automated world and why he believes the human element will always remain irreplaceable.
www.businessofmodelling.co.uk
www.iconicmanagement.com
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