In this episode of The Bold Entrepreneur Podcast, Jen Kinal interviews Megan Golightly, founder and CEO of Go Simplified, about decluttering, organization, and social media strategy. Megan discusses her business's focus on helping people declutter and the emotional impact of letting go of possessions. She shares her unique approach to social media, emphasizing audience building through collaboration and relatable content.
Megan also dives into the importance of analyzing social media analytics, experimenting with new features like Instagram Trials, and using stories effectively. The conversation explores the psychology behind decluttering, highlighting the Room Refresh program, and concludes with Megan's advice to stay curious and embrace continuous learning.
What to Expect in This Episode
• Decluttering and Organizing: The core of Megan's business, Go Simplified, and the practical aspects of helping people declutter their homes.
• Letting Go (Psychological and Physical): The emotional challenges of decluttering and the benefits of releasing attachments to possessions, memories, and even business strategies.
• Chat GPT: Using AI as a tool for brainstorming, content creation, and business assistance.
• Authority Building: Establishing oneself as an expert in a niche and providing valuable recommendations to the audience.
• Mindset: The importance of curiosity, continuous learning, and confidence in achieving business goals.
Key Takeaways
• Go Simplified Business Model: Megan's business helps people declutter and organize their homes, focusing on the emotional and psychological aspects of letting go.
• Hunters and Gatherers: People are hardwired to grab things, and cognitive training reinforces holding onto items due to emotional attachments and perceived obligations.
• Social Media Strategy - Audience First: Megan initially focused on building an audience by reaching out to realtors and collaborating with influencers to gain followers.
• Dealing with Rejection: Megan emphasizes persistence and reframing "no" as an opportunity to try a different approach, citing her persistence with Go Clean Co. as an example.
• Instagram Trials: Megan experiments with Instagram Trials, using them as a safe space to test content variations and audio.
Connect with Host Jen Kinal:
Instagram: https://www.instagram.com/jenkinal/
Website: https://jenkinal.com/
Facebook: https://www.facebook.com/jenkinalcreativebrand
LinkedIn: www.linkedin.com/in/jenniferkinal
Connect with Megan Golightly
Website: https://www.go-simplified.com/
Instagram: https://www.instagram.com/gosimplified/
Join us at the Be Bold Conference:
Ready to connect, grow, and get bold in your business? Grab your ticket to The Be Bold Conference — a powerful one-day event designed for women in business who are ready to level up. Don’t wait — tickets are limited! https://jenkinal.com/be-bold-conference/
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Stay Bold and Dream Big!
Intro and Outro music credit to Mikhail Smusev and Pixabay
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