For this episode we were joined by the inimitable Eric Berkeley and we discuss how independent agencies now stack up against the large holding-company network.
There are probably few people more qualified than Eric, who was at the huge network Omnicom for many decades and operationally ran their healthcare, to discuss this hot topic.
Can independents truly challenge the older network model? What is it like working in an independent vs the network model? Do clients genuinely need offices in50+ locations to do global work properly? What are the pros and cons for clients with both models?
A must-listen episode for anyone thinking of joining or moving within a network agency and for any clients considering both models for their business.
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