Description

We were joined by two very special guests, Maren Von Platen, an experienced marketeer with prior procurement experience at Bayer Global and Philipp Schuster, Agency & Marketing Partnerships Lead for Consumer Health at Bayer Global.

With these two highly-experienced experts, we talk openly and candidly about many aspects of the pitching process:

• Is it fair?
• Is there a better pitch process?
• Do clients appreciate the time and cost that goes into an agency pitch?
• Should agencies be remunerated for pitches?
• What’s your strangest pitch experience?

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