What you'll learn:
- How to build community with members rather than for them by co-creating value from the earliest stages
- Why successful community metrics focus on connections between members, not engagement rates or post volume
- The "win-win-win" framework for designing community programs that serve members, partners, and the organisation
- How small teams leverage member-led initiatives to scale impact without burning out
- Why community building requires slow, sustained effort rather than quick returns like social media marketing
- The power of designing business operations around life priorities rather than sacrificing personal well-being
- How to identify if you're truly a "community person" by examining your emotional response to connecting with others
- Strategic approaches to making founders and leaders "redundant" by building self-sustaining community systems
Some takeaways:
- Community requires fundamental mindset shifts from traditional growth strategies.
- Peer support within niche communities addresses isolation that broader networks cannot solve.
- The most valuable community metric is connection density between members, not platform engagement.
- Member-led programming scales impact while building ownership and deeper engagement.
- Small teams achieve outsized impact through strategic "win-win-win" thinking and clear constraints.
- Community cultures must balance consistency with experimentation to maintain energy and prevent stagnation.
- Businesses should plan life first, profit second and impact third to achieve sustainable community leadership.
- Breaking into community work requires emotional alignment more than specific skills or credentials.
Links:
Where to find Ece
Where to find Milly
Generalist World resources:
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