In this energising and straight-talking episode of Muhami Matters, Lucy Bradley, The Brand Commander, joins Chris Adams to challenge the marketing industry’s addiction to fluff, vague strategy, and buzzwords. Lucy brings her signature “no BS” energy to discuss how Tactical Marketing, marketing that’s purposeful, direct and measurable, is the future for brands who want to grow with integrity.
From her years of experience helping businesses cut through the noise, Lucy shares real-life case studies, exposes common branding traps, and outlines how even the smallest businesses can take control of their messaging and stand out with clarity.
Lucy Bradley is the The Brand Commander and founder of Plug, a consultancy focused on clear, tactical, and bold brand strategies. With years of experience simplifying complex marketing landscapes, Lucy empowers organisations to communicate effectively, cut costs, and grow with confidence.
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