Description

In this episode teaser, Chris Adams is joined by lawyer-turned-copywriter Lori Karpman of The Copy Lab, who reveals why lawyers writing for other lawyers is a missed opportunity, and how storytelling, not legalese, wins clients.

Hear a glimpse of:

• What “pain and solution” copywriting really means
• Why legal professionals should consider ghostwriters
• How Lori uses story branding to turn complex legal ideas into client-friendly copy

🎧 Full episode launches Monday, 25 August.

#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #Ghostwriting #LawFirmMarketing #ProfessionalServices

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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