How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing.
Join them as they discuss:
- The contrasting market impacts across different sectors of the events industry
- How association events versus corporate events are experiencing different realities
- The debate over virtual events' role in the current climate
- Why events focused on belonging and participation can bridge social divides
- Strategies for event professionals to navigate uncertainty
- The potential shift of events to more stable markets
- The importance of in-person connections in an increasingly isolated world
Whether you're an event planner, producer, or brand strategist, this conversation offers actionable insights on navigating market disruptions, adjusting event budgets, and leveraging events to foster connection in turbulent times. Stay ahead of 2025 event industry trends and learn how to future-proof your strategy in a changing global landscape.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guests LinkedIn:
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at:
fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
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For additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
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