Description

In this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, and communication breakdowns across associations, agencies, and global brands. 

This is a must-listen for event professionals navigating change and trying to stay creative when confidence is collapsing. 

In this episode, you will learn: 

• Why attendees, sponsors, and exhibitors are all re-evaluating their commitments 
• The return of hybrid events—and what makes them viable again 
• What brands are afraid of in today’s political climate 
• How global travel policy is slashing event participation 
• Why associations are failing to lead—and what needs to change 
• Creative ways to preserve pricing without losing value 

About The Guests: 

Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection. 

Candace Davis is an award-winning event professional with 15 years of experience in virtual and in-person event production. From securing high-profile sponsorships early in her career to building successful virtual programs for global associations, Candace brings strategic insight and client-first execution to every project. In her current role at vFairs, she supports enterprise clients in delivering standout virtual, hybrid, and in-person events that drive long-term value. 

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. 

Host LinkedIn: linkedin.com/in/matthewbyrnecsep 

Guest LinkedIn:linkedin.com/in/francois-fournier-ctsm-cem-15981120 

For additional resources for #eventprofs visit www.productionvaluematters.com 

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

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