What happens if Instagram disappears tomorrow? Would your business still have a way to reach your people?
In this episode, I’m breaking down why email is having its biggest comeback yet — and how your list might be the secret weapon you’ve been underusing.
With ad costs soaring, tracking falling apart, and algorithms playing games, your owned data is now your most valuable marketing asset. And that starts with your email list.
Whether you’ve got 50 subscribers or 50,000, I’m showing you how to segment, nurture, and actually monetize the list you already have — no shady funnels required.
Key Takeaways:
Timestamps:
00:00 Introduction: The Social Media Dilemma
00:58 The Shift to Owned Data
03:15 Understanding First Party and Zero Party Data
04:24 Maximizing Your Email List
05:46 Practical Data Collection Tips
07:46 Effective Email Segmentation
08:44 Email Campaign Strategies
09:58 Conclusion: The Power of Owned Data
Pick one idea from this episode and implement it this week — whether it’s a segmentation question, a check-in email, or a fresh welcome sequence. You don’t need fancy tools. Just a smarter strategy.
Learn more about Katie and Next Step Social & Podcasting:
Speaking: https://katiebrinkley.com/
Website: https://yournextstep.agency/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/@MarketingTrendsNow
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/marketingtrendsnow/
Hosted on Acast. See acast.com/privacy for more information.
