Platform incentive gravity: it's why all the rental bikes end up at the bottom of hills, and why the most "popular" game on Roblox rewards you for doing absolutely nothing.
Tom's teenagers declare Roblox dead, overrun by "slop games" where 200 million people "play" by opening the game and walking away. Meanwhile, the rich, creative games they actually love are withering with tiny player counts.
We explore how platform economics create a gravitational pull toward the lowest common denominator—and what this reveals about meaning, metrics, and the hollowing out of engagement across all digital spaces.
Including-but-not-limited-to:
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