In this episode of the Blockchain Ireland Summit 2025 podcast, we’re joined by the insightful and ever-passionate Alison McMurtrie, Founder of iDunn Consulting and co-founder of Equisscore Emerging VC. Alison brings a refreshingly human perspective to the world of blockchain, sharing her journey from discovering the technology nearly a decade ago to now helping startups and innovators turn big ideas into practical, impactful solutions. With her deep experience and no-nonsense approach, Alison talks about why the blockchain community needs to move beyond buzzwords and focus on trust, usability, and — most importantly — real-world use cases.
During our conversation, Alison unpacks the ways blockchain is quietly reshaping our lives through innovations like stablecoins, decentralized finance, and digital identity. She’s a big believer that the true value of blockchain will shine when it becomes so normal, we don’t even talk about it — like having a website or using AI. She also highlights how trust was damaged in the crypto frenzy, and why clear communication, better user experiences, and smart regulation are key to rebuilding it.
We also dive into Alison’s work with Equisscore Emerging VC, where she champions “tech for good” and impact-driven startups. With climate challenges looming and outdated financial systems still in place, Alison makes a powerful case for why it’s time to fund the changemakers — the people building technologies that will actually move the needle.
And of course, we couldn’t finish without touching on her advocacy with AWIC. From pushing for gender-balanced panels to creating welcoming spaces for newcomers, Alison reminds us that the Web3 space is better when it’s inclusive and collaborative.
So whether you’re a blockchain newbie or a seasoned builder, this episode offers a warm, thoughtful, and forward-looking conversation that just might reignite your excitement for what blockchain can become. Tune in and be inspired by one of the ecosystem’s most grounded and visionary voices.
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Available on the Blockchain Ireland website: https://www.blockchainireland.ie/podcasts/
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Host: Sebastian Grube - Co-Chair of Events and Communication Working Group
https://www.linkedin.com/in/sebastiangrube/
Guest: Alison McMurtrie - Founder and CEO, iDunn Consulting
https://www.linkedin.com/in/alisonmcmurtrie/
https://www.idunn.ie/
https://www.linkedin.com/company/idunnconsulting/
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About Blockchain Ireland
Blockchain Ireland is an initiative aimed at promoting and enhancing Ireland's position as a global hub for blockchain technology. It was launched by the Irish Blockchain Expert Group (IBEG), led by IDA Ireland, and includes a collaboration of Irish-based organisations.
The main goals of Blockchain Ireland are to serve as a central source of information on the growing blockchain, crypto and Web3 ecosystem, to support the development of blockchain technology in Ireland, and to create awareness of industry developments both nationally and internationally.
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