In this episode, we’re joined by Matt Boulton, GTM Director at Perlon AI, for a grounded, no-BS conversation on what AI can actually do to help sales teams build pipeline.
Matt cuts through the hype to explain where AI fits in the GTM motion, from research and targeting to execution and follow-up. We explore how reps can use AI to prospect smarter, not lazier, and how leaders can set the right expectations around automation and outcomes.
Whether you're testing AI tools or wondering if they’ll replace your SDR team, this episode offers sharp insights to help you navigate the noise and focus on what works.
Follow Matt Boulton on LinkedIn: https://www.linkedin.com/in/matthew-boulton/
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