Small Business Saturday: A Day to Support Local Economy - This podcast episode highlights the importance of supporting local, independent shops on Small Business Saturday, an initiative that encourages shoppers to explore unique offerings and personalized service from businesses in their communities. The tradition began in 2010 and provides a crucial counterpoint to massive sales events at big box retailers. Businesses across the country, including Milwaukees historic Third Ward, are offering special deals and promotions to attract holiday shoppers. Despite unpredictable weather, shoppers are expected to prioritize supporting their local economy throughout the holiday season.
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