California Governor Gavin Newsom is revolutionizing political campaigning by leveraging online influencers. His team has been quietly building connections with popular figures on platforms like Substack, YouTube, and TikTok. Instead of traditional news channels, Newsoms team opts for live-streamed discussions with online personalities. These influencers are not just for promotion; theyre integral to fundraising, quick responses, and in-person events. This digital outreach strategy began after the Los Angeles fires and has significantly boosted Newsoms national profile.
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