Scottie Scheffler's star power just delivered a massive ratings boost for the PGA Tour! Viewership for the Procore Championship in Napa Valley exploded nearly fourfold as Scheffler battled for the win, proving big names equal big audiences. But this surge puts the PGA Tour at a crossroads: should they prioritize attracting top players for ratings, or give lower-ranked golfers a better shot at securing their future? With the new CEO focused on viewership, expect potential changes to the fall schedule to keep golf's momentum going strong.
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