NASCAR vs. Formula One: Who's winning the U.S. TV ratings race? A recent head-to-head clash on October 23rd reveals NASCAR still leads in American viewership, drawing bigger numbers on major networks like NBC. Despite Formula One's growing popularity and U.S. races, NASCAR maintains its edge, especially when races are broadcast on free-to-air television. With more scheduling overlaps, both leagues face the challenge of capturing and keeping viewers in an increasingly crowded sports landscape.
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