In this episode, we speak with Rashi Ray, Director at Response India and co-founder of the fearless Zero Budget Agency. One of the youngest women leaders in Indian advertising, Rashi has carved her own path in a male-dominated industry, bringing bold ideas, Bengali storytelling, and a fresh perspective to brand building.
Why This Episode Matters:
The world of advertising is changing fast, from traditional campaigns to digital-first strategies, from AI-driven tools to human creativity, and from lip service on diversity to real inclusion. Rashi Ray unpacks what it means to lead as a woman in the ad world, why most brands still don’t understand Gen Z consumers, and how creative leaders can pioneer the future of storytelling.
Inside the World of Advertising:
Connect with Us
Mohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/
The Mohua Show: https://www.themohuashow.com/
Connect with the Guest
Rashi Ray: https://www.instagram.com/rashiray/
References:
Zero Budget Agency, Response India, Ram Ray
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More Episodes Like This:
Aekta Kapoor:https://www.youtube.com/watch?v=u1aXgsHwubM&t=1505s
Sunil Bhandari:https://www.youtube.com/watch?v=8Sx8iUj572k
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