Sylvia Inks is a business & financial coach and founder of SMI Financial Coaching. Her bestselling book, Small Business Finance for the Busy Entrepreneur – Blueprint for Building a Solid, Profitable Business, has helped new and seasoned business owners get organized, use the right tools to manage their finances, and become more confident in making business decisions based on their numbers.
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Show notes:
- What Sylvia does in her business
- Why did she start this business? What's her journey?
- Her experience growing up with her parents, first generation immigrants, and how money was discussed in her home.
- Her father's entrepreneurial background and how it inspired her.
- “Just because you start successful [in your business] doesn't mean you stay that way.”
- Why lowering your prices does NOT equal sales.
- What is your “Break Even Number”?
- The 2 real reasons people aren't buying your product or service.
- “You can choose to compete based on price, quality, or customer service. Competing on price, you'll fail almost every time.”
- Her love of Freshbooks
- Her book on Amazon
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