Janet Mesh is the CEO + Co-Founder of Aimtal, a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success, and has led to over a million dollars in sales for her clients in the last year.
Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.
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Show notes:
- |00:02:06| Janet is the CEO and co-founder of Aimtel, an integrated marketing consulting agency specializing in B2B technology companies. They offer a full range of services including goal identification, marketing strategy, lead generation, content creation, design, reporting, and analytics. They work closely with clients as an extension of their marketing teams to help them grow and scale.
- |00:05:35| Met at work, wanted remote marketing job, gained experience freelancing, started Aimtel with co-founder.
- |00:08:55| Work remotely, extrovert, value flexibility, prioritize team connection, enjoy work-life balance.
- |00:11:53| Navigating as the only woman in male-dominated settings, focusing on respect rather than being liked, finding like-minded individuals, and experiencing a positive overall experience in a male-dominated tech industry.
- |00:14:36| Communication styles test helps understand and adapt to others. Important for leadership positions.
- |00:18:17| We work remotely with marketing teams, emphasizing clear communication and collaboration based on our core values. We aim to help clients and find solutions.
- |00:22:47| Understanding client expectations, adapting to their preferences, and proactive communication are key for a successful working relationship.
- |00:26:05| AI has benefits, but hasn't had a big impact yet. It's a starting point, not a solution.
- |00:27:40| Human connection through design and copywriting is irreplaceable. AI has potential but requires human input.
- |00:30:56| People can buy paintbrushes at Target, but not everyone can paint well. Example: client used chat GPT poorly.
- |00:33:51| Being honest, finding like-minded people, and enjoying the work – that's what it's all about.
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