Description

EPISODE SPONSOR: Evolved Finance

If you’re an online business owner looking to level up the financial side of your business, then you need to check these guys out! Evolved Finance specializes in providing bookkeeping, tax strategy, and tax preparation services to online entrepreneurs just like you. Whether you sell courses, coaching programs, host a membership site, offer 1-on-1 services, or make money from sponsorship deals, their team of bookkeepers and accountants have the expertise to guide you towards building a more sustainable and profitable online business. If your online business generates $100,000 a year or more in revenue and operates in US dollars, then visit evolvedfinance.com to schedule a free, no-pressure, discovery call today.

Christina Scalera is a stationery hoarder and Shopify girl. An expert featured in Entrepreneur, Goal Digger, Being Boss, Don't Keep Your Day Job, and Creative Live, she founded the award-winning 7-figure store The Contract Shop®. She helps her clients turn their services into bestselling, passive digital download products sold through an online storefront. She's dubbed this “D-Commerce®” selling. In her spare time, she rides her two horses in Colorado or Washington state.

Useful Links

• Christina Scalera's Website
• Christina Scalera's Instagram
• Christina Scalera's YouTube Channel

Shownotes

• |00:01:23| Running two businesses with e-commerce and personal brand, utilizing TikTok for successful sales.
• |00:06:19| Choosing a main content marketing platform is crucial. Whether it's Instagram, TikTok, Pinterest, or YouTube, finding your happy place is essential. Having a steady presence helps keep you fresh and can attract and retain your audience. Stay relevant even during relaxed periods and migrate your audience to platforms where you are actively engaged.
• |00:09:52| Wide range of digital products for every niche.
• |00:16:24| Potential plagiarism, need to address similarities.
• |00:17:32| Woman copies my site, denies it.
• |00:22:44| Simplify and target your product for beginners.
• |00:25:37| Digital products offer hands-off appeal, unlike memberships. Marketing is essential, and finding product-market fit takes iteration. Memberships require regular updates, making them less passive. Upselling memberships is challenging, but offering them as a limited-time offer after a digital product purchase can be effective.
• |00:30:11| Minimize decision fatigue with streamlined card access.
• |00:33:15| Focus on results, not just the container.
• |00:35:58| Connect on YouTube @Christina Scalera.

Hosted on Acast. See acast.com/privacy for more information.