Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.
Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.
Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.
In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty.
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Show notes:
- |01:00| Why freelancers and virtual assistants often face diminished perceptions despite having skills similar to business owners or managers.
- |04:53| How to differentiate between an order taker and a consultant.
- |09:33| Treat every subscriber as valuable, no matter how few, as they can become clients.
- |13:00| Struggling to identify ideal clients and offerings leads to indecision and “the spin,” where options overwhelm decision-making.
- |20:24| Success stories online often lack full context, omitting struggles and specifics like profit or personal challenges.
- |22:21| The importance of delaying sharing personal events on social media to keep them private temporarily, as sharing relinquishes their personal essence.
- |29:04| Why you need to define success on your own terms, not by fixed income goals.
- |34:16| “Referring to businesses as ‘small' can be limiting; instead, call them ‘companies' to feel empowered.”
- |38:06| Why people buy at different price levels and how to position yourself self based on these factors.
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