Description

Head of Content at Spreaker.com. 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the “SpreakerLiveShow.com” podcast, Weds at 3pm PST and co-hosts “NewMediaShow.com/live” Live Sat at 9am PST/Noon EST. He is also former lead host of WebTalk World Radio Show; recognized as the first nationally syndicated radio program in the world to begin podcasting on Sept 15th, 2004. Lives in Seattle. 

• “SpreakerLiveShow.com” podcast, Weds at 3pm PST 
• “NewMediaShow.com/live” Live Sat at 9am PST/Noon EST
• Spreaker (Website)
• Spreaker (Blog)
• Rob Greenlee (Website)
• 2017 NAB Panels
• Guinness Book of World Record Holder

Social Media:

• Twitter @robgreenlee
• Twitter @spreaker
• Facebook – Rob Greenlee
• Facebook – Spreaker
• Linkedin – Rob Greenlee

Show notes:

• [3:00] – Rob shares how he produced his own radio show in the 90s.
• [6:27] – How he created his own server and recorded his first show on cassette tapes. (Yes, really!)
• [13:49] – “Podcasting is a word of mouth medium at its core.”
• [18:50] – How to know if podcasting is right for you.
• [22:07] – How to select a format – based on your goals.
• [24:35] – The solo format – pros and cons.
• [28:04] – Sponsorship and advertising possibilities for podcasters.
• [31:53] – Dynamic ad insertion technology.
• [35:26] – Using affiliate marketing to monetize your podcast.
• [38:40] – Spreaker combines live-streaming and podcasting (about the platform.)
• [41:40] – Last words.

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