Description

Thomas Mulliez is a father, husband, entrepreneur, and the visionary behind iTREKKERS. Tom founded the company in 2014 after realizing that bringing together vetted professional captains and guides on one platform would help guarantee everyone a better experience in the outdoors. iTREKKERS is a combination of Tom’s desires to share his love of nature and to simplify the process of booking guided outdoor activities. His mission is threefold: to get people to experience the outdoors through iTREKKERS; to help people get outdoors, period, by providing useful tips and referrals; and to educate people about the outdoors and ways to be mindful.

Useful links:

• iTREKKERS Homepage

Show notes:

• [1:05] – His first memory in his life was camping with his father.
• [3:56] – Why he knows his numbers so well.
• [8:11] – What spurred his decision to pivot the business.
• [15:53] – “If you're thinking about [changing your business], it means there's something wrong [with your business].”
• [18:55] – The value of spending time in nature.
• [23:45] – How to educate your audience about your restructuring post-restructuring.
• [28:32] – Why he created a board.
• [37:48] – “Don't be afraid to fail.”

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