Switch - by Chip & Dan Heath
'How to change things when change is hard'
This is a phenomenal book about creating change, any change at any level. They break it down into three elements:
1. Direct the Rider (make it crystal clear)
2. Motivate the Elephant (strong feelings, a NEED to change)
3. Shape the Path (Make it as easy as possible)
The rider can control the elephant for a very short period of short, but the elephant is big and strong and can overpower the rider at any point - that's why you need all three things to effectively maintain a change.
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