Special guest analyst from 7investing this week is Luke Hallard. Television viewers are transitioning from traditional linear TV to Connected TV. Older generations are cord-cutting due to cost and convenience, and those born since the 1990s have grown up watching YouTube and Netflix, with Connected TV all they ever need. Increasingly, Connected TV is taking a larger proportion of total global television advertising spend, however, this transition is playing out at a slower rate than many expected, and revenues for the companies enabling Connected TV have lagged the shift in viewing habits. https://7investing.com/advisor/luke-hallard/
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