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Niching down is one of those things that everyone is asking about. It is something that can improve your business all around. My guest today, Sharice Enis, recently niched down into her target market. She is the tech-savvy content creator, strategist, and entrepreneur behind Sharice & Co. She helps coaches, consultants, and service providers turn their knowledge into online courses and more.

We’re talking to Sharice about the niching down process, why she found it necessary, and how it actually improved her business altogether. It may be a challenging process to go through, but it doesn’t have to be so hard. Today, we talk about:

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