Genea Barnes is the founder of Be The Wolf, a coaching and mentoring practice built on nearly two decades of personal transformation and hard-earned clarity. Her work centers on helping entrepreneurs heal from trauma so they can make decisions from freedom, not fear.
In this episode, Drew and Genea talk about what it really looks like to build a business when you’re operating from unprocessed emotions. They get into trauma, decision-making, why most business owners are stuck in prevention mode instead of creation mode, and how the invisible cages we build for ourselves dictate everything from our pricing to our client relationships.
This conversation is exactly what Make Cool Sh*t is about. It’s about long-term thinking, clarity, and understanding that real business growth is built through self-awareness, not just spreadsheets. If you’re a founder, creative, or operator trying to scale without burning out, this episode will hit home.
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Make Cool Sh*t is a design and strategy studio for the mavericks and misfits. Want to work with us? Email us directly at contact@wemakecoolshit.co.
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