Curious about building a successful creator business? Join us as we explore the tools, techniques, and mindsets that help content creators thrive in today's digital landscape.
In this inaugural episode, Colin Gray (Founder of The Podcast Host and Alitu) and Jacob Anderson (Head of Growth) dive into their experiences running creator businesses and discuss the challenges they face along the way.
What you'll learn:
- Insights on cutting-edge tools for content creation
- Strategies for improving productivity and consistency
- Business models that work for successful creators
- Real-world examples of creators who are doing things differently
Tools discussed:
- iPhone 15 Pro: Its impressive video capabilities and how it's being used professionally
- Filmora: A user-friendly video editing software alternative to Adobe Premiere
- DALL-E 3: The latest AI image generation tool integrated into ChatGPT
- Rode Wireless Go: A versatile wireless microphone system for creators
Featured creators:
- Bald and Bankrupt: A YouTube creator with 4 million subscribers who proves that raw, unedited content can be incredibly engaging when you're doing something truly interesting.
- Ali Abdaal: A productivity expert and ex-doctor who has built a thriving creator business through strategic info products and coaching programs.
Try this workflow:
Regularly review and refresh your cornerstone content:
- Identify your top-performing or most important pieces of content
- Schedule time to update them with fresh information, improved structure, or new insights
- Consider how you can repurpose or expand on this content across different platforms
Resources:
We're just getting started with this podcast, and we'd love to hear your thoughts! What topics would you like us to cover? What challenges are you facing as a creator? Let us know by reaching out to Colin on Twitter @thepodcasthost or find him on LinkedIn (search for "Colin Gray podcast").
- Don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. We're figuring this out together, and we can't wait to share more with you in future episodes!
