Description

What if your website was your most powerful salesperson?

In this episode, Amanda Burg sits down with Laura Jawad, SEO strategist for female service providers and women-founded businesses, to unpack what it really takes to turn your website into a high-performing, client-attracting asset.

With a PhD in Oceanography and a rare blend of analytical and creative thinking, Laura shares how she moved from academia to entrepreneurship—building multiple thriving businesses using SEO as her foundation. Together, they break down the biggest myths about SEO, how AI is changing content creation, and what it looks like to build an online presence rooted in credibility, not constant posting.

If you’re ready to attract clients consistently without depending on social media, this episode will help you make your website your hardest-working team member.

You’ll learn:

• Why SEO is more than just keywords and backlinks
• How to write blogs and resources that meet Google’s “helpful content” standards
• Smart ways to use AI to streamline content creation without losing authenticity
• How to navigate personal branding as a multi-passionate entrepreneur
• Quick wins and long-term strategies to build sustainable traffic and authority

Mentioned in This Episode:

• Laura’s SEO Kickstart Kit — A set of five checklists to help you improve your website’s SEO. Get it here.
• Practical tips for blogging and building authority through content.
• The importance of diversifying your marketing efforts to grow your online presence.

Links & Resources:

• SEO Kickstart Kit
• Connect with Laura Jawad:
  • Website: laurajawadmarketing.com
  • Instagram: @heylaurajawad

• Follow Amanda Burg:
  • Instagram
  • LinkedIn

Join the Conversation: How are you using SEO to grow your business? Share your strategies and tag Amanda @libertytypeco and Laura @heylaurajawad. Let’s talk about making your website a marketing powerhouse!