Most people study their competitors looking for gaps to fill. What aren't they doing? What can I add that they're missing?
But that approach leads to a hodgepodge of offerings and a brand that looks like everyone else's.
In this episode, I'm flipping the script on how to think about your competition. Instead of looking at what they're missing, I want you to look at what they've committed to. Their discipline. Their focus. That's the thing worth stealing.
I'm also breaking down what clarity actually means (hint: it's not just "being clear"), why a list of services doesn't define a brand, and the magnifying glass principle that changed how I talk to my own kids about focus.
If you're heading into this year wondering how to stand out, this episode is your starting point.
In this episode:
