Description

You've stared at your website a hundred times. Everything on it is accurate. Your services are listed. Your process is clear. So why isn't it connecting?

In this episode, I'm breaking down a psychological phenomenon that affects every expert in every field—and it's probably sabotaging your messaging right now.

I'll walk you through a 1990 Stanford study that completely changed how I think about communication (spoiler: it involves tapping songs on a table and a jaw-dropping 2.5% success rate), and I'll give you two frameworks that will transform how you write about what you do.

In this episode, you'll learn:

• Why your expertise—the very thing that makes you great at your job—is also making it nearly impossible to explain what you do
• The difference between "window" messaging and "mirror" messaging (and why one makes people trust you before they've ever met you)
• How to stop handing people a recipe and start serving them the meal
• Where to find the exact language your ideal clients are already using
• Why sometimes using industry jargon is actually the right move

Connect with me:

libertytype.com

instagram.com/libertytypeco