What does it actually mean to stay in a place like Park City — without getting stuck, bitter, or burned out?
In this episode of Ski In Sell Out, Max and Lauren sit down with Molly Crosswhite, a Park City native and co-founder of Selling the Slopes, whose life and career track the town’s evolution in real time.
Molly opens up about growing up in Park City before the boom, leaving to find her own footing, and choosing to come back — not because it was easy, but because the place kept changing with her. They talk about early access to real estate, raising kids in a town flooded with wealth, and how perspective shifts when you’re both a local and a professional guide for newcomers.
The conversation dives deep into what actually sustains a long career: momentum, trust, energy, and knowing when to walk away — even from “good” deals. Molly also shares how her partnership with Rachel Retzer works precisely because they’re different people with complementary strengths, and why success without balance eventually costs more than it pays.
This episode isn’t about hacks or volume.
It’s about staying human in a high-stakes business — and building a life you don’t need to escape from.
