Seth shares the story of Soren, a former director of corporate operations at a sports equipment retailer.
Soren took a new job as VP of Operations at a small startup serving athletes with direct-to-consumer products and online services to help them grow. He provides his team with a playbook full of best practices that he learned over the years and emphasized the importance of adhering to them. Unfortunately, this reduced his team’s ability and drive to make decisions when unforeseen situations arose in Soren’s absence, jeopardizing their position against new competitors.
Seth presents an enabling principle that emphasizes the core of Principle Driven Leadership - that leading through principles rather than practices is a more impactful way to lead.
