In this episode, I'm joined by Michelle Houston, founder of To Be Honest Beverage Co., a premium non-alcoholic spirit brand that’s rewriting the rules of social drinking. After stepping away from alcohol in 2021, Michelle set out to create something she couldn’t find—sophisticated, bold, and functional alternatives that support wellness without sacrificing the joy of indulgence.
Michelle shares her personal journey of redefining her relationship with alcohol, what it was like walking away from industries where drinking was the norm, and how she turned frustration into fuel for building a brand rooted in truth, flavor, and freedom.
We dive into:
Michelle is proof that living boldly doesn’t have to include booze—and that sometimes the most powerful thing we can do is be honest with ourselves.
🔗 Links & Resources:
💬 Whether you’re exploring sobriety, cutting back, or just craving a deeper sense of alignment, this conversation is your permission to drink differently—and live more truthfully.
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🎙 Remember: You don’t need to feel ready—you just need to start. Let’s do this together. 💪
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🚀 Ready? Let’s go.
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