Devising your business strategy is only the first step - how do you make sure it lands with the people who will deliver it?
StrategyStory believes strong, effective communication is vital in getting people behind a strategy. In this masterclass, Donald Maclean asks Kate Hooper to walk you through her 3 steps to support excellent strategic communication. You'll learn how to use storytelling to engage your team with your strategy in order to drive the action that you want to see.
Themes and Topics:
- 01:40 - Why should you care about communicating strategy?
- 04:28 - "Culture eats strategy for breakfast"
- 06:35 - Step One: Bring it to life
- 11:40 - Step Two: Bring people together
- 16:16 - Step Three: Bring communications up the agenda
- 19:05 - Casestudy: Ooni outdoor pizza ovens
- 24:05 - Summary of the three steps
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Credits:
