Description

Learn how to be a better storyteller by listening to this Mini Masterclass led by Kate Hooper, ex-BBC broadcaster and digital communications whizz.

You'll not only find out why storytelling is so important for businesses, but you'll also learn how to craft a great story in 3 simple steps.

Themes and Topics:

• 2:00 - Why do storytelling for business?
• 4:45 - Step 1 - Know Your Audience
• 9:32 - Step 2 - Key Elements of Your Business Story
• 12:43 - Step 3 - Structure Your Story
• 17:20 - Conclusions - What's the pay-off?

More info:

• Visit our website for more information
• Find us on LinkedIn, Instagram and Facebook   
• Contribute your thoughts at hello@strategystory.co.uk 
• Kate Hooper
• Donald Maclean

Credits:

• Written and produced by Martha Brownill and Kate Hooper
• Delivered in partnership with Alitu
• Cover art by Cuan Design