In this podcast, recorded earlier this year, we hear from Isle of Harris Distillery MD, Simon Erlanger, who shares the story of the development of the distillery, and how exceptional approaches to storytelling created an iconic brand and business.
Simon talks about the important role storytelling plays in creating a community that truly supports a brand through the often challenging journey of international growth, and the importance of staying true to the ethos of a business. This is a story that will inspire and support many others navigating the business landscape and shines a light on the importance of authentic communication.
