Description

In the first of our Mini Masterclasses, Professor Donald Maclean breaks down what we really mean by the word 'strategy'. In under 10 minutes you'll learn about its three main components, how to join these up to create a really ingenious strategy, and common misconceptions to avoid.

Themes and Topics:

• 00.40 – Defining the term strategy
• 01.16 – The three main components of strategy
• 03.30 – Joining up the parts
• 05.20 – What isn’t strategy?

More info:

• Visit our website for more information
• Find us on LinkedIn, Instagram and Facebook   
• Contribute your thoughts at hello@strategystory.co.uk 
• Kate Hooper
• Donald Maclean

Credits:

• Written and produced by Martha Brownill and Kate Hooper
• Delivered in partnership with Alitu
• Cover art by Cuan Design