In this episode of Awakened Entrepreneur (R)Evolution, Jana breaks down her transformative approach to conscious, heart-based selling. She reveals how traditional "bro marketing" tactics are becoming obsolete and shares her proven methodology for creating genuine connections that convert without compromising integrity.
Key Takeaways:
- The Energy-Trust Connection: Understanding how frequency of certainty and conviction builds trust beyond the traditional "know, like, trust" factor
- The Hawkins Scale Application: Learning to maintain sales conversations above the "line of neutrality" to stay in power rather than ego
- Foundation of Conviction: Why believing deeply in your offer is crucial before mastering the tactical elements of sales
- The Non-Attachment Principle: How "leaning out" and removing neediness creates safety and credibility in sales conversations
- Authentic Transition Framework: Converting discovery calls into sales opportunities without manipulation or "bait and switch" tactics
- Ego Management: Identifying and navigating the three languages of ego (lack consciousness, control, and attachment) during sales conversations
- Present Moment Mastery: Techniques for staying grounded and focused during high-stakes conversations
- Investment Mindset Transformation: Shifting from fear-based to empowered investing perspectives
- The ROI of Time: Understanding why investing in expertise can create quantum leaps in business growth
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