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What Is Cash Flow (And Why Profit Doesn’t Matter If You Run Out of Cash)

A business can be profitable… and still fail.

Why?
Because profit is accounting.
Cash flow is survival.

In this Quick Hit episode of The Biz Show, Barry and Lisa break down one of the most misunderstood concepts in business, cash flow, and explain why founders who ignore it often run into trouble fast.

In just a few minutes, we cover:

• What cash flow actually is
• Why profit and cash are NOT the same thing
• How profitable companies still go broke
• The warning signs founders miss
• Practical ways to improve cash flow and extend runway

If you’re running a startup, small business, or scaling company, understanding cash flow is one of the most important business skills you can develop.

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