You can be doing all the right marketing things—posting consistently, building your email list, running ads, planning launches—and still get very little engagement from readers.
In this episode of Author Marketing Minute, Lynn McGinnis looks at the difference between being visible and actually connecting with readers. Using two authors in the same genre as an example, she explores why polished, consistent marketing can still fall flat when every interaction asks readers to buy, click, join, or sign up.
Sometimes the answer isn't more marketing. It's giving readers a chance to get to know the person behind the books.
