Reviewing LightShed's 21 Predictions for 2021
[0:00] 2021.
[4:04] Disney and Comcast End Hulu Partnership Three Years Early.
[7:15] Amazon Acquires Thursday Night Football and YouTube TV Takes Sunday Ticket.
[10:34] HBO/HBO Max Hit 50 Million Subscribers.
[14:02] Verizon Drops To Last Place In Wireless Phone Net Adds.
[14:51] Roku Raises Equity to Accelerate Original Programming.
[18:05] Dish’s Spectrum Included in iPhone 13.
[19:43] Disney Releases All Theatrical Films Day-and-Date on Disney+.
[23:48] Apple’s IDFA Opt-In Causes Wide-Ranging Pain, Accelerating Push to Subscriptions.
[26:45] Interactive Media Platforms Become Critical for Marketers and Distribution of Content.
[31:18] Google Achieves Dominance of Connected TV Ad Spend.
[33:27] Podcast Ad Spend Gaps Up and Apple Launches Podcast Subscription.
[34:52] Snapchat Reaches 500,000 Advertisers and Bitmoji’s Importance Grows.
[39:04] MGM Studios Acquired by Comcast’s NBC Universal.
[41:51] Creator Direct-to-Consumer Platforms See Exponential Growth.
[43:29] Apple TV+ Content Budget Soars to $5 Billion.
[45:06] Sports Teams/Leagues Need New Revenue Streams as Media Rights Start to Disappoint.
[47:44] Live Events Return Strong, Movie Theaters Struggle.
[52:00] Legacy Media Stops Investing in TV Everywhere, as DTC Takes Center Stage.
[54:02] Call of Duty Multi-Experience Paradigm Replicated and Imitated.
[56:48] Verizon Sells Media Assets.
[58:55] Donald Trump Launches DTC Media Platform.
[59:32] Other topics that dominated 2021: David Zaslav, Apes, and web3.
[1:03:43] Thank you all.
[1:05:14] Auld Lang Syne.
