Jen Barkan and Jessie Suggs hosted an exciting LIVE episode this week celebrating National OSC Day today! This episode is jam-packed with special guests, stories, best-practices, words of wisdom -- a victory lap to celebrate all of the hard work OSCs have put into their roles the last year!
03:43 - Mike Lyon, "The OG"
- Mike enters the chat to share the history of OSC Day, and how this special celebration came to fruition.
- He celebrates all of the hard work that has been put into prospecting this year.
- They touch on a popular quote from Seth Godin, "Pick your customers, pick your future."
09:50 - Martha Clifford, Director of Online Sales with Tuskes Homes
- Jen and Martha share a laugh over the hashtag they used to use: #oscproblems.
- Did you know Jen and Martha attended the first ever Online Sales and Marketing Summit?
- She shares her experience as an OSC the last 13 years, and what keeps the role challenging and exciting for her.
- Martha's OSC Day message: be consistent, stay curious, and your job matters!
14:28 - Lena Burgin, Online Sales Counselor with Level Homes
- Jessie brings up The Nationals, as Lena is up for Rookie of the Year!
- She is so excited for the confidence she will bring this year to the role, and use what she's learned over the last year (if you know, you know, being able to answer questions. in the car or in-the-moment is a huge win for her this year)!
- Jessie shares the power of bringing joy into the role.
- Lena's OSC Day message: trust the process, because it works!
19:21 - Haley Naebig, Director of Sales with NoviHome
- Haley shares her experience working as an OSC at Level Homes, and how she's used her experiences in homebuilding to support clients at NoviHome.
- She emphasizes the benefits of being "pleasantly persistent" and how the consistency has set her up for success.
- One of Jen's favorite all-time videos is Haley on rollerblades doing a community tour, and her ability to put herself out there and ask for feedback.
- Haley's OSC Day message: having fun shines through all of your interactions and is a great way to stand out!
26:14 - Sam Barkan, Inside Crossover Sales Agent with Chesapeake Homes
- While Sam currently works as an on-site, he worked and managed the online sales position while his colleague was out on maternity leave.
- Sam shares his key takeaway: online sales is hard. He celebrates the persistence, organization and dedication of OSCs, highlighting that it's 100% of the process, 100% of the time.
- Sam's OSC Day message to fellow on-sites: be curious about online sales, especially the metrics, and take the time to communicate and show appreciation. If you do this, the metrics will speak for themselves.
30:34 - Reyna Estrada, National Internet Sales Director with M/I Homes
- Reyna is back from Argentina, and ready to celebrate OSC Day (she even has balloons)!
- She began her role as an OSC in 2008, and talks about how the role has evolved.
- Reyna works with a huge team (30 throughout 17 markets) and is proud to work with such dedicated, passionate and authentic professionals.
- Jen touches on the role of empathy and the importance of nurturing within the role.
- One of the biggest changes Reyna has seen within the role is the shift in priorities of focusing on lead conversion vs. wearing different hats.
- Reyna's OSC Day message: you are appreciated, thank you for your commitment to taking care of our customers, and thank you for elevating us to excellence every single day.
36:00 - Brittany Horner, Director of Marketing & Online Sales with Mitchell Homes
- Brittany joined Mitchell Homes in 2019 to create the marketing department, and by fall of 2023 spearheaded the creation of the online sales department.
- Speed to lead, excitement and prospecting has completely transformed their business.
- She shouts out her incredible team, and all of their hard work!
39:02 - Beth Russel, Marketing Coach with Do You Convert
- Before coming to Do You Convert, Beth led a team at Stylecraft, and shares her experience with their outstanding team.
- Jen and Beth discuss how essential it is for online sales and marketing to collaborate, and how often the two should be meeting and communicating.
- Beth thanks online sales counselors for producing data integrity that marketing and sales leaders rely on so heavily.
- Beth encourages marketers to listen to online sales counselors, integrate them into the process, and really understand what their day-to-day looks like.
44:23 - Skills Check!
- As you celebrate National OSC Day -- share your victories!
- Use #nationaloscday so we can help celebrate your wins as well.
