Dave Rogers & Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue.
Key insights:
· Overcoming warranty limitations & loyalty risks
· Winning prepaid language to affirm the customer's smart dealership buy
· Why adding ONE extra item beyond OEM plans boosts loyalty & gross profit
· Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check!
Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed.
Listen now to protect your service lane!
