Chuck Hester is a national speaker on LinkedIn and author of Linking in to Pay it Forward: Changing the Value Proposition in Social Media. His specialties include social media marketing, public relations strategies, and marketing communications to name a few. He’s an author and podcast host with an emphasis on LinkedIn. Chuck recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how LinkedIn can be used for professional branding.
"Be genuine. Be transparent. Treat your connection like they’re standing right in front of you.”
Chuck discusses ways that you can use LinkedIn to your advantage as a professional branding tool:
-Use LinkedIn for more than just recruiting.
-Build employee groups.
-Make your profile engaging.
-Make your LinkedIn profile not just a resume - make it a portfolio!
