Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.
Show Notes:
- To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.
- You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.
- Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.
- How you're making people feel transcends what you do for them.
- Your messaging should include both what you do and what happens when someone participates.
- Measuring impact is hard in the short term, but unavoidable in the long term.
Resources:
The Four Freedoms
The Self-Managing Company by Dan Sullivan
The Strategic Coach Entrepreneurial Time System®
The End of the World is Just the Beginning by Peter Zeihan
