In this episode of Fuel Your Drive, I share a personal story that highlights just how critical customer service is in business. After a chemical burn incident at a store I’ve supported for over a decade, I was shocked by the lack of response and care from the owner—no apology, no accountability. I break down why small gestures matter, how one moment can ruin years of trust, and what every business owner must do to protect their brand. If you want your business to thrive, you need to master the details, from holding the door to delivering a sincere apology.